Imagine the Alps covered in shimmering snow,
a cup of Moccachino in Milano,
Electrifying neon in Shibuya...
Colour feeds on inspiration.
The names he gave his colours evoke Beno's own inspiration thus revealing his own special touch.
Created for posh professionals in their 30's, living in bustling urban environments as lively as Paris, London, or Tokyo, his designs will bring a nice dress down twist to any tailored jackets, a sharp & elegant touch to casual denims.
His customers enjoy the tough & glamorous pleasures of urban life, as well as the grace & serenity that only nature allows.
BOEGE is indeed made for 'chic hedonists'.
Let your mood show with the right colour in those utterly comfortable T and Polo shirts made of top-quality material!
The BOEGE brand, a gift from Beno to modern men for future encounters in their busy lifestyles, has started in ISETAN Shinjuku in 2006.
"I wish for BOEGE to deliver many more items to agree with all kinds of moods and occasions, and I wish you pleasure in experiencing this brand-new stylish & casual world of colourful shirts."
Beno.
